The call comes at 7 pm from a hot kitchen. Your site has one second.
"AC not cooling" searches peak after dinner, on a phone, on cellular, by someone who will call the first company whose site shows a number. We build HVAC and plumbing sites that load in under a second, rank town by town, and text back the calls you miss while you're under a house.
The audit shows your mobile speed score, where you rank for your five money searches against three competitors, and the three things costing you calls. One page, within a business day.
Each of these gets its own page, written for the town and the season. That structure, not the design, is what moves rankings.
Ridgeline Comfort: a complete 16-page HVAC site, built the way we'd build yours.
A fictional Sterling, Virginia company so you can judge the craft before our first case study is published. Every page is real: six service pages with price tables, five town pages, scheduling, reviews, an assistant that triages "my AC isn't cooling." Use it on your phone.
What to notice
- 1Phone number first, everywhere. A fixed call bar on mobile, a number in the header, a status strip that says "open now" from real hours.
- 2Prices on the page. The diagnostic fee, what a capacitor costs, what a system costs. Nobody else in the market does this, and it is why the phone rings.
- 3A page per town. Sterling, Ashburn, Herndon, Leesburg, Reston, each with that town's housing stock and the three calls it generates. Generated from data, so adding a town is minutes.
- 4The assistant triages. Ask it "AC blowing warm" and it walks through thermostat, filter, and breaker before offering a same-day window.
- 5Speed. Every page under 25 KB of HTML, no JavaScript before paint. Run any page through pagespeed.web.dev.
What's built in for HVAC and plumbing
- Emergency-first homepage: call, text, book, in that order
- Service pages with repair price tables and a repair-or-replace rule
- Service-area pages generated from town data
- Open-now status from your real hours and time zone
- Call tracking number and form tracking, so every lead is counted
- Missed-call text-back and an AI assistant trained on your pricing and area
- HVACBusiness, Service, Offer, and FAQ schema on every page
- Maintenance-plan page built to sell recurring revenue
Google ranks the company that answers the exact question, in the exact town, fastest.
A single "Services" page cannot rank for forty searches. A page for each service in each town can. That is the whole method, and it is tedious, which is why most HVAC sites don't do it.
Service × town pages
Six services across five towns is thirty ranking pages, each with local content Google can verify against your Business Profile and reviews.
Speed as a ranking signal
Core Web Vitals are part of the algorithm. Most HVAC sites score 30 to 50 on mobile. Ours score 95+, and Google notices the gap.
Reviews, requested
A text after every job with the review link. Review velocity is one of the strongest local ranking factors, and nobody's technicians remember to ask.
$3,500 to launch. $750 a month to grow. Leads reported every month.
Launch is the full rebuild you just looked at, adapted to your company, live in 10 business days. Grow is the monthly local SEO work and the one-page report that shows calls, forms, bookings, and rankings. The first three HVAC clients pay $2,000 for Launch in exchange for a published case study.
HVAC site rebuild
- Everything in the demonstration build
- Your services, towns, prices, and photos
- Call and form tracking installed
- Live in 10 business days
Local SEO + report
- A new service or town page every month
- Citations, reviews, Business Profile posts
- Rank tracking for 10 searches
- One-page monthly lead report
Asked on most calls.
How much does an HVAC website cost?
Launch is $3,500: a full rebuild with one page per service and per service area, call tracking, Business Profile overhaul, and a 95+ mobile speed score. The first three clients pay $2,000 for a published case study. Local SEO is $750 a month and cancels any time.
Do I need a page for every town I serve?
Yes. People search "ac repair ashburn", not "ac repair northern virginia". A page per town with real local content is how a 10-truck company outranks a national franchise in its own zip codes. We generate them from data, so a new town is a few minutes of work.
What is missed-call text-back?
When a call to your tracking number goes unanswered, the caller gets a text within a minute asking what they need. HVAC owners miss 20 to 40 percent of calls during the day; this recovers a large share of them, and the transcript lands in your phone.
Can you work with ServiceTitan, Housecall Pro, or Jobber?
Yes. The booking button goes to your scheduler, and the assistant hands off to it. We don't replace your dispatch software; we feed it.
We're not in Virginia. Does that matter?
No. The demonstration is in Virginia because that's where we are. The method is the same in Tampa or Tulsa: your towns, your services, your prices.
The free HVAC Lead Audit.
Your mobile speed score, where you rank for "ac repair [your town]" and four more money searches against three competitors, your Business Profile gaps, and the three things costing you calls. One page, within a business day, no call required.